Tuesday Tip-Offs

Tuesday Tip-Off: Don’t Climb that Ladder!

Tuesday Tip-Off: Don’t Climb that Ladder!

When I was TV reporter, nothing was worse than conducting interviews with people who didn’t get to the point. I’d be rolling tape for what seemed like forever, hoping I might eventually get a usable soundbite. Too often, businesspeople make reporters climb a tall...

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Tuesday Tip-Off: Does AI Scare You? It Should.

Tuesday Tip-Off: Does AI Scare You? It Should.

I’m just back from the Public Relations Society of America’s annual international conference In Nashville. (Thank you PRSA for inviting me to conduct a media training program.) THE hot topic this year – hotter than the hottest Nashville chicken – was AI. There was...

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Tuesday Tip-Off: to Speak or NOT to Speak?

Tuesday Tip-Off: to Speak or NOT to Speak?

With apologies to The Bard, “To speak, or not to speak?” is one of the biggest decisions organizations must make when dealing with difficult issues. More times than not, corporations put out media statements rather than provide spokespersons. GM, Ford, Sellantis and...

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Tuesday Tip-Off: Mystery Solved!

Tuesday Tip-Off: Mystery Solved!

It’s one of the great mysteries of life, or at least business: What exactly is PR? To a lot of people, it’s about making news. “Did you see our great PR?” Or it’s crisis management. “They have a BIG PR problem.” There is a lot more to the discipline of public...

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3 Reasons to Book Your Fall Comms Training Now

3 Reasons to Book Your Fall Comms Training Now

Vacations are over, the fourth quarter starts in just a few weeks and more employees are returning to the office. I’m also betting your organization has a lot of new faces, the result of the Great Resignation. Fall is the ideal time to book in-person or virtual media,...

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Why I Love My Job + 3 TV Tips

Why I Love My Job + 3 TV Tips

I’ve been around TV cameras since I was a kid, but I still get a kick out of being with clients when they're going on TV. “Lights, camera, action!” is a cliché,  but live TV production is exciting. Throughout my career, I've had the opportunity to be in-studio at...

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Tuesday Tip-Off: This is No Joke!

Tuesday Tip-Off: This is No Joke!

“I’m thinking of starting my talk with a joke. Is that a good idea?” I get asked that a lot in presentation coaching workshops. My answer? No, unless you are a skilled comedian or have a staff of comedy writers! Famed Ohio State football coach Woody Hayes was known to...

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