Are You Overdue for Your Comms Check-Up?

While this Tuesday Tip-Off was on its way to your inbox, I was on my way to my annual physical. Nobody looks forward to these check-ups, but they play a crucial role in maintaining overall well-being, detecting potential problems and preventing serious ones.

It’s the same with a periodic communications check-up. Analyzing your leaders’ and spokespersons’ communication skills and readiness will help to ensure they effectively tell your story when it matters most. It also will identify potential risks and problems in advance.

As we approach the mid-point of the year, here are a few questions to ask:

  • When was the last time you reviewed your media and social media response plans and policies?
  • Have your frontline media spokespersons been coached and trained?
  • Has your crisis comms plan been updated and drilled?
  • Have new people been briefed on your comms policies and messages?
  • Fall is a busy time for industry conferences. Are your presenters ready to wow their audiences?

Annual physical exams are not merely a formality but a proactive investment in our health and future. It’s the old adage: an ounce of prevention is worth a pound of cure.

If your organization hasn’t done a comms check-up in a while, message me to schedule one. The doctor is in!

Have a healthy week, team!

This Tuesday Tip-Off was written with AI help from ChatGTP.