Book Brad and you can be assured of rave reviews. No matter the topic, Brad builds in fun. In fact, his mantra is “Laugh & Learn” – No Boring Training!. Attendees are often brought up on stage for game show style quizzes, mock talk shows and news conferences, all projected so the “studio audience” gets to participate. His talks are fast paced, peppered with video examples and real-life stories from the media frontline.
Make no mistake — there is still serious learning going on. Attendees leave with ideas they can put to work as soon as they return to their offices. They head home motivated and with newfound confidence in their communications abilities.
- 45 – 60-minute keynotes
- 90 minutes – two-hour breakouts
- Full-day and half-day workshop
Brad tailors every talk to each client’s needs. These are some of his most popular presentations, but clients often “mix and match” topics:
BREAKING NEWS! Media Interviewing 101 – With extensive on-camera practice and mock-interviews, this program covers the fundamentals of web, print, podcast and television interviewing. Topics include how to develop appropriate messages, controlling interviews and news conferences, dealing with difficult questions, making sure your message gets through, dressing for TV and more.
When Facebook is Not Your Friend: Crisis Communications in a Viral World – All it takes is one post to a social network or one unfavorable media story to jeopardize an organization’s reputation. Presentations on cutting-edge crisis management strategies are combined with interactive exercises in which attendees develop crisis plans and responses, based on realistic threats.
PR University: Build Your Business and Guard Your Reputation – Gain insights into ways progressive organizations are using contemporary PR strategies to drive sales and protect their reputations when trouble strikes. Attendees work in small groups to develop action plans using real-life scenarios.
PowerSpeak: Present Like a Rock Star – Learn how to engage audiences and speak confidently in this seminar that teaches presentation substance and style. The program covers organizing and developing various types of speeches, voice, delivery, gestures, movement, timing and the proper use of multimedia. Participants develop and practice presentations that are videotaped and critiqued.
Media and Presentation Skills Express Boot Camp – This focused, intensive one-day program covers the critical fundamentals of both media interviewing and live presentations. Topics include message development, interview and presentation techniques, and strategies for counterattacking hostile reporters and audiences. Participants learn by doing, as workshop leaders take them through a variety of exercises, including video-taped interviews and presentations.